Upgrade An Old Website – #BYOC2020707

Upgrade an Old Website

July 7-2020@ 9:00 am PT

What choices must be made? What theme?  Gutenberg?  Page Builders?

Notes:

Upgrading a website should be an ongoing process.  That means we are all considering an upgrade right now.  Reasons why we should consider doing it:

  • Outdated layout/visuals
  • Business fennel is changing
  • The audience has changed
  • The theme is not being updated
  • Lack of traffic
  • Old posts that need updating
  • The current process is time-consuming to create 
  • Viewing speed needs to be increased.

The Process:

  1. Important to create a site that allows you to make changes without impacting the current one.  ( using siterubix in Wealthy Affiliate  or creating a url that can be changed later  – .info for example) 
  2. Import old site content so that changes can be made.
  3. Make decisions about new business content
  4. Change the theme and customized desired layout, branding, look and feel.
  5. Design a new Home page and get some objective feedback.
  6. Redesign remaining pages so that they reflect the Home Page style.
  7. Incorporate business changes into content as you go.
  8. Review each blog post and update, ensuring SEO techniques are incorporated.

Our Operating Principles:

* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)

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