The Testimonial Process – #BYOC20201124

The Testimonial Process 

Nov. 24th – 2020@ 9:00 am PT

David Flannery will share his process

Notes:

David’s Presentation content:

  1. Why you would want to record a testimonial
  2. Choosing your customer
  3. What to record with
  4. Make an intro and exit card
  5. Find some background music
  6. Edit the video
  7. Upload to YouTube
  8. Advertise it

Fred recommended a favourite book:  Breakthrough DNA: 8-Profit Activators You Can Trigger in Your Business Right Now by Dean Jackson that speaks about keeping in touch with your clients after your work together is finished. 

Our Operating Principles:

* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)

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