“ Improve Your Content Writing Skills“
Aug. 25-2020@ 9:00 am PT
Always room for improvement- Alanna Birmingham will share her discoveries
Notes:
How do we feel about our content writing?
- There is usually room for improvement;
- Writing good copy takes a lot of practice;
- Most of us are copywriting because we usually include a CTA
Writing great title and first paragraph – Use the PAS model – Problem-Agitator-Solution model
Writing for people with no awareness of what you do – Use the AIDA model – Awareness – Interest – Desire – Action
Important to use emotional words – https://buffer.com/library/words-and-phrases-that-convert-ultimate-list
Pay attention to benefits rather than features. When you’ve got the features list ask “so what?” to get the benefits.
Power Words
Useful books:
- How To Write Copy that Sells by Ray Edwards
- One Hour Content Plan by Meera Kothand
- The Adweek Copywriting Handbook by Joseph Sugarman
Courses in Copywriting
Our Operating Principles:
* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)