Improve Your Content Writing Skills – #BYOC2020825

 Improve Your Content Writing Skills

Aug. 25-2020@ 9:00 am PT

Always room for improvement- Alanna Birmingham will share her discoveries


How do we feel about our content writing?

  • There is usually room for improvement;
  • Writing good copy takes a lot of practice;
  • Most of us are copywriting because we usually include a CTA

Writing great title and first paragraph – Use the PAS model – Problem-Agitator-Solution model

Writing for people with no awareness of what you do – Use the AIDA model – Awareness – Interest – Desire – Action

Important to use emotional words  –

Pay attention to benefits rather than features.  When you’ve got the features list ask “so what?”  to get the benefits.

Power Words

800 Power Words

Useful books:

  1. How To Write Copy that Sells by Ray Edwards
  2. One Hour Content Plan by Meera Kothand
  3. The Adweek Copywriting Handbook by Joseph Sugarman

Courses in Copywriting

International Copywriters Association

Our Operating Principles:

* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)

Join the Success Circle



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