Table of Contents
“Create Compelling Content: Tips & Tricks of the Trade “
Feb 2@ 9:00 am PT
A presentation by Mathieu Powell
Notes:
Mathieu Powell’s tips and tricks:
* Tell a story:
* Don’t wait for inspiration – just write;
* Do lots of research first to raise your interest in the topic;
* Don’t cut and paste from your research – write it from your own head;
* Get rid of your internal editor while you write;
* Put your work away for a day so you can read it with fresh eyes;
* Pitch to Google; Write for the reader;
Editing:
- Use mainly active versus passive voice;
- Get rid of extraneous words;
- Each sentence a singe idea;
- Strengthen your first sentence;
- Get rid clichés, groaners, and idioms.
Links Shared on this Success Circle:
- Fred’s website – Our Future Leaders http://www.ourfutureleaders.ca/
- Writing With Power by Peter Elbow – https://www.amazon.com/dp/0195120183/
- Internet Live Stats – https://www.internetlivestats.com/
- Hemmingway Editor – http://www.hemingwayapp.com/desktop.html (Premium)
- Hemmingway Editor – http://www.hemingwayapp.com/ (Free)
- Active versus Passive Voice – https://assets.ltkcontent.com/files/active-vs-passive-voice2.pdf?mtime=20201028012302&focal=none
Our Operating Principles:
* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)