Create Compelling Content: Tips & Tricks of the Trade – #BYOC20210202Content

Create Compelling Content: Tips & Tricks of the Trade 

Feb 2@ 9:00 am PT

A presentation by Mathieu Powell


Mathieu Powell’s tips and tricks:

*  Tell a story:

*  Don’t wait for inspiration – just write;

*  Do lots of research first to raise your interest in the topic;

*  Don’t cut and paste from your research – write it from your own head;

*  Get rid of your internal editor while you write;

*  Put your work away for a day so you can read it with fresh eyes;

*   Pitch to Google; Write for the reader;


  1. Use mainly active versus passive voice;
  2. Get rid of extraneous words;
  3. Each sentence a singe idea;
  4. Strengthen your first sentence;
  5. Get rid clichés,  groaners, and idioms.

Links Shared on this Success Circle:

  1. Fred’s website – Our Future Leaders
  2. Writing With Power by Peter Elbow –
  3. Internet Live Stats  –
  4. Hemmingway Editor – (Premium)
  5. Hemmingway Editor – (Free)
  6. Active versus Passive Voice –

Our Operating Principles:

* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)

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