The Big Question
What type of business do I want? This is sometimes referred to as your Niche. Your niche can be about
a specific product or service
a physical location store or an online one
a particular client/customer group
a field of knowledge and/or a skill
something you are passionate about
Passion is considered the most important because it will sustain us through all the ups and downs and highs and lows of being in business.
“What is my passion?” you might ask. Sometimes this is so obvious that we are able to state it clearly and immediately. But for some folks, it’s hard to pinpoint because they have a very wide variety of experiences and interests; they have many passions. Or it’s not a question that has come up before so there is nothing but uncertainty.
This exercise will help you open up your past in order to discover your own, personal passions. And it’s not unlike trying to discover a career direction.
In order to move forward in business development, we look at past experiences seeking some personal patterns that are of relevance in discovering and clarifying our ‘why’. Experiences, which form the basis for career or business exploration, can come from every aspect of life. The experiences of each person are unique and a detailed, careful examination of these experiences will reveal some common life patterns that will tell us what choices we should make.
The process of answering the questions is as important as the questions themselves. You must be actively involved in:
The generation of the information;
The interpretation of its meaning;
The application of new insights.
This exercise takes quite a bit of quiet, reflective time. You need lots of paper to hold your lists. Or your favourite Business Journal is a great place to work through this exercise.