Blog Styles- – #BYOC20210615

Blog Styles 

June 15@ 9:00 am PT

How many are there and what are they best used for?

Notes:

How to Begin

 Start with the end in mind.  Why write this blog?  Then think about the best style to use.

Blog Styles

  • Informational – gives lots of content and sources;
  • Reviews – books, colleges, services, products  – often have an affiliate link attached;
  • How To – usually a step-by-step process;
  • Listicles – content laid out as lists for quick scan and acquisition of the information.  Sometimes set up as  buying guides;
  • Pillars – tend to be more general, much longer, intended to be evergreen and can combine a wide variety of ways of introducing the information (links, video, images, etc.).

Informational Posts

Why do Informational posts, since they don’t have any commercial intent?

  • They build trust and authority;
  • They raise curiosity about you and your site;
  • They can become back-links – they are link-worthy;
  • They are great to use as internal links on your commercial posts.

Links Mentioned

Forminator to do Quizzes – https://wpmudev.com/project/forminator-pro/

Our Operating Principles:

* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)

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