Blog Layout for 2021- #BYOC20210504

Blog Layout for 2021 

May 4-2021@ 9:00 am PT

The group and Jay Neill share their observations

Notes:

 The elements we consider as we decide on blog and website layout:

  • The niche – Sale of product or service or just information;
  • Target viewer – Especially age – youth favour mobile;
  • How to engage with the viewer  – phone link, Facebook Messenger, Audio/Video Messaging
  • Call To Action – What we want them to do;
  • Readability – colours, font sizes, spaces, images
  • Attracting local viewers via mobile who want to order quickly
  • Use of ads and affiliate links 
  • Use of sidebars and tables of content
  • Use of pop-ups or HelloBars- avoiding frustration and distraction.

Our Operating Principles:

* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)

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