How To Attract Visitors To Your Website – #BYOC2020303

How To Attract Visitors To Your Website

March 3-2020 @ 9:00 am PT

Exclusivity or Scarcity? Personalizing?  Group Discussion 

 

Notes:

Following on the question “does it make sense to simulcast to several platforms (YouTube, Facebook Live, Twitch)  when our goal is to guide people to our own real estate (our website)?”  

Spreading our time and resources over so many sites will mean that there is less personalizing, less true engagement with our target client.  

Sharing our content on other social media (Pinterest, Facebook, LinkedIn, Twitter) takes care of awareness and trust.  But we must help the person decide they want or need what we have to offer and that usually happens on the website. This is where the messages of exclusivity and scarcity come into play.

Our Operating Principles:

* Relationships before business (LA)
* You can get everything in life & business if you help enough people get what they want (Zig Zigler)
* Be helpful – with no expectations (Bill)
* We stand for positive possibilities and keep an open mind (LA)
* We deliver our messages with integrity – we deliver what we say we will deliver (Nathan)
* We never sell anything we are not prepared to deliver impeccably (Sue)
* We exceed expectations (Alanna)
* MOZ Code – TAGFEE – Transparent, Authentic, Generous, Fun, Empathetic, Exceptional (Jay)
* We are respectful, cooperative and collaborative (David)
* Our sessions are comforting (Jivita)
* We are building community (Fred)
* We are having fun (Vivek)
* We share our discoveries (LA)
* We respect each other’s time and outside commitments (LA)

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